| The term "Mass Communication" is used to | | | | inform and enlighten the masses on many issues |
| describe the study of various means of | | | | revolving them |
| communication by which individuals as well as | | | | Film-Making: It is the study of skills used in acting, |
| entities relay information to large percentage of | | | | directing, producing, script writing, cinematography, |
| the population through mass media. Mass | | | | sound recording, visual mixing and editing etc. |
| communication Course is actually an area of study | | | | Public Relations: Important executive who looks |
| that is institutionalized in several names such as | | | | after the public image of the organization. |
| communication studies, communication arts, | | | | Club Disc Jockey: The art of selections and playing |
| speech communication, communication science, | | | | of music for an intended audience, mostly in a |
| media studies, media ecology or mass | | | | club-setting |
| communication at several universities of many | | | | Publishing and Printing: It is the study of scientific |
| countries like India. It deals with the process of | | | | methods used in publishing and printing industry |
| communication that encompasses a broad range | | | | Video Jockeying: It is the art of keeping the |
| of contexts ranging from journals, newspapers, | | | | teeny boppers on their feet all night long |
| magazines, radio or television broadcasting to face | | | | Radio Jockeying: This profession involving |
| to face conversation. It is a discipline about the | | | | conducting radio programmes on different topics |
| way information interpreted by masses and how | | | | for the masses |
| do they take social, political, cultural and economic | | | | Video Editing: Training in techniques and tools in |
| view in their context. | | | | many process of re-arrangement and modification |
| The examples of mass media are: newspapers, | | | | of the video forms |
| magazines, television, cinema films, radio etc. The | | | | Courses in Mass Communication is recognized as a |
| graduates of these courses work in several fields | | | | backbone of the society. It is said that it would be |
| in news media and publishing, public relations and | | | | hard to construct a modern society without its |
| research institutes. | | | | involvement. Now-a-days a number of private and |
| Courses in Mass Communication include various | | | | government mass communication institute India |
| branches: | | | | offering Mass communication Courses to the |
| Advertising: It is the study of techniques and tools | | | | young aspirations and help them to make their |
| for brand-building through effective communication | | | | career in any of the media fields such as |
| Journalism: Purpose of this course is to educate, | | | | journalism, radio, advertising, public relations etc. |