| Electronics retail chain leader. As of the end of | | | | refrigerators, washing machines, color TVs, audio |
| 2006, Suning Appliance in China in 28 provinces | | | | products, small appliances, communications, |
| and municipalities, more than 180 cities with nearly | | | | computers, digital eight categories, nearly one |
| 500 chain stores and employs more than 80,000. | | | | thousand brands, over 20 million specifications. |
| 2006 sales of nearly 600 billion, the Commerce | | | | Suning Appliance has been insisting the |
| Department statistics, the national top 30 chain | | | | "professional self" service approach, in the "chain |
| enterprises, among the top three. "In the Baidu on | | | | to create the most outstanding service brand" |
| typing" Suning Appliance "words, you will see | | | | tireless efforts. In the refinement chain |
| more profile. But us, after all profiles, the number | | | | management, Su Ning also has its own unique |
| of boring computer screen is difficult to accurately | | | | way. It is understood that the program |
| interpret the whole picture Suning. People in the | | | | management chain in sales revenue targets will be |
| eyes of Suning is so vibrant, statistics aside | | | | decomposed into a day, per person, designed to |
| stereotypes aside, Suning several outstanding | | | | follow up the various categories of daily sales |
| awards can not easily cover, through the | | | | sheet, sales tasks every day to follow up the |
| excellent results | | | | situation, while giving sales staff to exert a certain |
| Suning encroaching on the commercial expansion | | | | pressure to maximize the potential of mining sales. |
| of staggering, and close contact, their "character | | | | To enhance the processing speed and |
| first, ability to moderate, professional-oriented, | | | | slow-moving merchandise efforts, some good |
| team first" employment standards more | | | | manager will take the initiative to deal with slow |
| impressive. | | | | moving merchandise policy, to speed up the |
| Chain based on the country distribution of Suning | | | | progress of slow-moving merchandise. |
| in each store are through careful analysis and | | | | For the market prices are down, the situation of |
| layout to maximize consumer convenience, the | | | | shrinking profit margins, manager and marketer of |
| most reasonable and most convenient way to | | | | communication at any time, the main push to |
| provide services to consumers. Suning chain store | | | | strengthen the brand and custom machines and |
| network in the region close to the current | | | | promoting, in all the main push for the brand, have |
| distribution will have been formed by the provincial | | | | developed the corresponding sales tasks, will The |
| city store to store-level cities, county-level cities | | | | sales task decomposition to everyone. The main |
| and then to store the distribution pattern of the | | | | push for most brands and custom machine also |
| market; distribution in a single city formed from | | | | has set a high standard commission, through |
| the core business district stores to the regional | | | | which the main push to strengthen the brand and |
| shopping district store, to store the city business | | | | sales of customized machines to compensate for |
| district network of community structure; the | | | | loss of profits of ordinary models. Dedicated |
| store type formed by the flagship store, center | | | | service "service is the only product Suning." This is |
| store, to store the structure type of community | | | | from the moment the door into the Suning, |
| structure, chain network layout is reasonable, | | | | Suning set for each staff member's first and only |
| balanced, Also on the degree of precision to a | | | | conviction. Over time, "to really sincere, Suning |
| new level. | | | | service" commitment to deeply rooted in the |
| 2006, the Suning proposed new "3C + flagship | | | | hearts of people each Suning. |
| store" mode, meaning the "3C House", the first | | | | Suning to provide consumers with more variety, |
| time home appliance chain model from | | | | high quality, reasonable price products and good |
| product-oriented into the consumer-oriented, from | | | | pre-sale and after-sales service, the repeated |
| the store environment, service Shopping guide , | | | | emphasis on "brand, price and service in one step" |
| product development, information technology | | | | to this purpose. To this end, Su Ning insisted the |
| shopping experience open display, 3C category | | | | "professional self" service approach to chain |
| and other details on the kind of Chinese home | | | | stores serve as the cornerstone, supporting |
| appliance chain, has given a new international | | | | construction of logistics distribution centers, |
| image. Completion of the pilot based in Nanjing | | | | service centers and customer service center to |
| Suning, the October 1, 2006, Suning in the | | | | provide consumers with convenient retail |
| country's 10 3C + flagship store opened at the | | | | distribution services, comprehensive professional |
| same time, get a sensation of market response, | | | | electrical installation and maintenance service and |
| the future of home appliance chain model created | | | | hospitality consulting visit services. All are |
| a new pattern, and this was the South City News | | | | consumers as "complete and professionalized |
| and other professional media nominated "Top Ten | | | | services." Suning chain as electrical, appliance repair |
| Marketing 2006 event." Suning Appliance is now | | | | services in China, suddenly formed a "joint fleet", |
| operating the product, including air conditioners, | | | | the service industry moves ahead impressive. |