| Of: Neixiang County Radio and TV Xiesong Bo | | | | efficiency to decide. Therefore, the TV station |
| Connected to the article: On the cable network | | | | Advertising costs associated with the enterprise |
| industry development of rational thinking (1) (B) | | | | economy, rather than consumers directly. |
| | | | | Speaking community as a whole, advertising is a |
| 4.2 cable network content services industry | | | | basic amount of the gross national product will |
| Any kind of industry structure has a different | | | | grow with the simultaneous increase. |
| method, cable TV is no different. We know that | | | | Maintenance services, cable systems unique |
| in the television industry's development, whether | | | | steady source of income. How much maintenance |
| or transmission equipment industry, industry will | | | | costs with two factors, first, the total number of |
| need to rely on cable TV services to support the | | | | users, and second, the level of the price charged. |
| expansion of the scale, or cable network | | | | Regardless of the nature of cable TV changes, |
| companies are not money to buy equipment, no | | | | but the nature of social welfare has changed, the |
| money to pay transfer fees. Therefore, various | | | | price charged must be suitable for the user's |
| cable television business is the backbone of the | | | | consumption level, so the amount of maintenance |
| cable industry business, the profits of their cable | | | | costs are mainly determined by the number of |
| television platform, is the inflation in the industry. If | | | | users. |
| we single platform from a profit perspective, | | | | Course, the cable network industry services there |
| cable industry should be oriented services Package | | | | are other sources of income, such as sales |
| Including video services, data information services, | | | | agency of equipment revenue, network |
| Advertising Supply service and maintenance | | | | engineering benefits, etc., but these revenues will |
| services four major categories. | | | | not affect the economic model of the large cable |
| Cable TV video service is now carried out a | | | | pattern. |
| large-scale services, cable television specialty | | | | 4.3 cable network industry services measures |
| channel. In this service mode, the user can | | | | Realistically speaking, because cable television in |
| according to their different needs, use of cable | | | | the system, management, and exclusive dealing |
| television channels to choose their own favorite, | | | | and other reasons, in the development process |
| for example, movie channels, TV channels, sports | | | | there are inherent. These deficiencies mainly in: |
| channels, etc. In fact, the community wants to | | | | the non-regulatory network, bringing the |
| get through the cable TV video services Many, | | | | non-standard management and service quality of |
| for example, education, sports, health Health , | | | | low-level Cycle ; System of industrial property, |
| Social skills and so on. With the liberalization | | | | bringing the "weaning" are not complete and the |
| policies, social spending in these areas will greatly | | | | lack of market Competition Sense of crisis of |
| increase. Determine the main factors in addition to | | | | survival, relying on the concept of service to |
| the video consumer policy, the most important | | | | survive the natural indifference; operation |
| thing is to standardize the number of multi- STB | | | | Monopoly , Bring the planned economy "between |
| System. Because there is no national standard | | | | officials and businessmen," the custom nature of |
| set-top box system, as there is no uniform, like | | | | the service quality is seen insignificant ... ... the face |
| telephone numbers, can not develop a variety of | | | | of such status of network services, cable TV |
| services, rather than the development of a | | | | networks to achieve industrialization, no doubt |
| variety of services, it is impossible for cable TV | | | | empty talk. Therefore, we must comprehensively |
| market matures, it is impossible to achieve goals; | | | | improve service levels, to ensure the |
| other the absence of a unified national system of | | | | industrialization of service as the network an |
| set-top box, users have a variety of business | | | | important prerequisite for the survival and |
| would need to purchase a variety of set-top box, | | | | development, the service reflects the input to the |
| which would greatly inhibit the consumption of | | | | hardware, equipment updates Apparatus |
| market enthusiasm, is not conducive to market | | | | Accurate, tools available, the technology matures, |
| development. Meanwhile, digital set-top box for | | | | even the attitude of work, habits. To strengthen |
| video service and the birth, it will not only | | | | service management, we should first advocate of |
| stimulate new data services and advertising | | | | "I as the core, so that each user Satisfaction", |
| business, there may even derive a new | | | | stressing that "I" terms of reference of this |
| maintenance services business. Therefore, the | | | | department, is "I" The task can not stress the |
| development of digital multi-function set-top box is | | | | objective conditions, every effort to complete; |
| the cable industry's most important platforms. | | | | users find the "I" on the "I" to help users to solve, |
| Data information service is the most potential | | | | until the user satisfaction; Second, we must |
| source of profit for cable television, many of its | | | | strengthen the position Train Improve the |
| contents, including not only the form of stock | | | | network services staff skills. Existing services to |
| Teletext information services, high speed data | | | | the heart of each employee, but also services to; |
| Broadcasting , Network access, but also including | | | | Third, public commitment to the implementation of |
| computer networking services including multimedia | | | | the community, accept social supervision, and |
| services business. Under Expert Forecasts, data | | | | establish feedback center to network service |
| services is the first television network industrial | | | | onto the track of standardization, the |
| sources of income, since the decision data | | | | establishment of "I tried, make you satisfied "with |
| services revenue from three factors: first, policy | | | | service-oriented enterprises (units) a new image. |
| factors; second level of network and data | | | | 5, cable TV network Industrialization Strategy |
| network interconnection Planning Implementation; | | | | 5.1 operating mechanism and management |
| Third, the promotion of digital set-top box level. | | | | system of the dialectical unity |
| These three factors have been achieved in the | | | | Business operators and management mechanism |
| last two years. At present, the set-top box | | | | is a relationship between the general term for the |
| households has reached the more than 3,000 | | | | object, which is the level of competitiveness by |
| households, the network has been unstoppable | | | | the industry determined; management system is |
| consumption, therefore, data service revenues | | | | the operating mechanism for the establishment of |
| should not be underestimated. | | | | the objective needs of the institutions. Specifically, |
| Cable television advertising is currently the | | | | the operating mechanism is based on market |
| operations of a more realistic income. Because | | | | principles as the law in pursuit of maximum |
| advertising is the publicity from the cost of | | | | efficiency as the goal, from low level to a higher |
| business expenses, while the publicity from the | | | | level in the development of tools and methods. |
| whole enterprise is based on scale and operating | | | | |