| Cold calling is viewed by some as cold leads or | | | | with my clients and myself. |
| acts of desperation. However, for many small | | | | Number One - Create a goal and commit it to |
| business owners to sales professionals, their | | | | writing. By having a cold calling goal of 1 to 4 cold |
| prospects, usually the decision makers, do not | | | | calling actions, will help you begin to turn those |
| attend the standard networking events. So how | | | | cold calls into hot sales leads. Look to your |
| do you connect with these decision makers, just | | | | marketing plan and sales plan within your overall |
| give them a call? | | | | strategic plan. Then identify an area where you |
| Cold calling can either be by phone or in person. | | | | can make several cold calls without having to |
| Regardless of the how, there are two reasons | | | | drive a lot of miles in between. Remember, your |
| why sales people are reluctant to cold call. | | | | journey begins with that first step. Cold calling is |
| Reason Number One You are talking to a | | | | no different. |
| stranger. Your childhood conditioning of Do Not | | | | Number Two - Look within yourself to your own |
| Talk To Strangers is still in your subconscious. | | | | attitudes Your attitudes directly determine your |
| Those parental warnings of what happens to little | | | | results. Some say that our attitudes are habits of |
| boys or little girls who talk to strangers is still | | | | thought. What are your thoughts are cold calling? |
| actively present in your subconscious mental | | | | If you think it will not work, it probably will not |
| schema or thoughts. As a child, I still remember | | | | work. As Henry Ford once said If you think you |
| my parents telling me about the "boogy man." | | | | can or your think you can't either way you are |
| Reason Number Two You are going to where | | | | right. |
| you are not invited. Again, parental concern about | | | | Number Three - Improve your self leadership |
| your safety as a young child has conditioned you | | | | skills. Since people buy from people they trust, do |
| against going to places you do not know. I do not | | | | you convey such trust within those first 10 critical |
| know about your childhood, but in my | | | | seconds. Are you authentic from your handshake |
| neighborhood we actually had an old house, | | | | to your eye contact? How are your active |
| somewhat run down that all the children were told | | | | listening skills or empathy skills? What about your |
| to stay away because of bad things. | | | | other core values such as gratitude and respect? |
| Just take a moment to think why scary movies | | | | These 3 cold calling techniques can make those |
| are soooo scary? They are taking our | | | | cold calls into hot sales. One final question: If most |
| subconscious back to two big No Nos. These | | | | people dislike to cold call, then how much business |
| types of movies actually reaffirm what our | | | | is out there waiting for those who understand |
| parents told us years ago. | | | | that cold calling can deliver the goal to increase |
| So how do we make those cold calls hot sales | | | | sales? |
| leads? These 3 cold calling strategies have worked | | | | |