| Modern trade show exhibits are almost always | | | | valuable real estate. |
| outfitted with multimedia components such as | | | | Many exhibitors make the mistake of improperly |
| monitors or speakers. Adding multimedia and | | | | lighting their trade show displays in a way that |
| internet connectivity to your trade show booth | | | | detracts from the appeal of the multimedia. It is |
| makes sharing information quicker and easier than | | | | always a bad idea to have harsh exhibit lighting |
| ever, which has dramatically increased the | | | | directly shining on your monitor, as this will cause |
| profitability of trade shows for companies that do | | | | unwanted glare on the screen. If your |
| business online. | | | | presentation is hard to see because of improper |
| There are a number of different uses for | | | | lighting, visitors and attendees will quickly lose |
| multimedia at a trade show, and your exhibit | | | | interest and move to another exhibit to find what |
| space should be oriented in a way that functions | | | | they are looking for. Lighting your monitor from |
| best for your needs. If you want to use the | | | | above is always a good idea, as this draws |
| internet to share private pricing lists or provide a | | | | attention to your multimedia without creating a |
| brief glimpse into the members only section of | | | | glare on the screen. |
| your website, you may want to put your | | | | When using multimedia, be sure to correctly |
| computer in a more private location to avoid | | | | adjust the volume to avoid problems with |
| snooping from competitors. If you want to share | | | | attendees as well as neighboring exhibitors. Many |
| a marketing video to relay information about your | | | | shows strictly regulate the volume of your |
| products and services, you would probably want | | | | presentations for the sake of nearby exhibitors, |
| to have your computer in a prominent place to | | | | so be sure to read up on the rules before planning |
| attract attention from passing visitors and | | | | your demonstrations. It is also important that |
| attendees. Think carefully about how you plan to | | | | your sales staff be able to effectively |
| use multimedia and let that determine the way | | | | communicate with visitors and attendees. Your |
| you organize your trade show booth components. | | | | booth staffers should never have to struggle to |
| When incorporating multimedia into your trade | | | | speak over the sound of your multimedia, as this |
| show display, you should be careful to ensure that | | | | will make your potential clients uncomfortable and |
| your multimedia components do not overshadow | | | | will detract from the overall feel of your trade |
| your exhibit. Monitors, demo stations, and | | | | show booth system. |
| computers should be accessible, but should not | | | | Using multimedia in your next trade show exhibit |
| obstruct your sales staff from engaging visitors | | | | is critical if your company deals online in any way. |
| and attendees. Visitors should feel welcome in | | | | Building a good web presence and effective online |
| your space, not crowded and disoriented. | | | | marketing material is a great way to show |
| Purchasing a trade show display that is designed | | | | attendees that your company is highly |
| to hold monitors and manage computer wiring is a | | | | professional and willing to keep up with changing |
| great way to make sure that your multimedia has | | | | market demands. |
| a prominent place in your exhibit without taking up | | | | |