| Are you working the number one critical success | | | | Learning more about how to help my clients. |
| factor (the number one thing you need to bedoing | | | | Now if I look at these, which one is the driving |
| to create the results you want)? | | | | critical success factor? |
| Do you know what it is? | | | | Helping my clients succeed. |
| Are you concentrating your efforts, energy, time | | | | You see if my client succeed, the rest will happen. |
| and resources on the most important thing | | | | They they are not successful, it really doesn't |
| thatdrives your business? | | | | matter, eventually I will not make it as a coach. |
| Critical Success Factors | | | | So I need to put major effort, time, energy and |
| The first question you have to ask is: What are | | | | resources into making sure my clients are |
| the 5-7 critical success factors that drive your | | | | successful. |
| business? | | | | Let's look at one more example. |
| The things your business must excel at to be | | | | ABC Manufacturing Company - maker of Jackets |
| successful? | | | | Create top qualify product |
| The things that if done correctly - will make you | | | | Keep creating new products the market wants |
| a success. Yet, if not done correctly - will result in | | | | Increase my sales |
| and unsuccessful operation. | | | | Operate at high capacity |
| Once you have identified the 5-7, then you have | | | | Differentiate myself from others |
| to identify what is called the driving critical success | | | | Now if I look at these, which one is the driving |
| factor - the one thing that drives your business | | | | critical success factor? |
| to success. | | | | Increase my sales |
| Do you first know what it is? | | | | You see I can create a top quality product, I can |
| First take a look at your business and identify | | | | create exactly what the market needs, I can |
| those 5-7 critical success factors. | | | | operate at great capacity and I can have a very |
| Let's look at a couple of examples to see what | | | | unique product, but if I do not sell - I am history |
| we are talking about? | | | | and it really doesn't matter how well I do the rest |
| In my business - coaching some of the critical | | | | of these things. So I need to put major effort, |
| success factors include: | | | | time, energy and resources into making sure my |
| Keeping my clients | | | | I have an excellent sales process that works. You |
| Getting more clients | | | | see, if you can find the Driving Critical Success |
| Getting paid from my clients | | | | Factor in our business - you can create great |
| Helping my clients succeed | | | | success. |